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Audi: 24 Hours of Le Forza

We got the next generation of car buyers to experience Audi racing in a way they can understand: The world’s first 24-hour Twitch endurance race.

Experiential Event + Social

Awards: 
Cannes Short List
3x One Show Merits

Press: Creativity 'Editor's Pick of the Day', SlashGear, Digital Trends, Road & Track, Motor Authority

The 24 Hours of Le Forza had over 1 million organic views, which was 25x the viewership of the real Le Mans that year.